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Ali Mohammad Baba
Born in 1929, Kh. Ali Mohammad Baba is the son of Late Kh. Ahmad Baba, a great Philanthropist and a man of very simple nature and active habits. After having his education completed, Mr. Ali Mohammad Baba started his Electric business in the year 1949.

After seeing great convulsions like the recession of 1958 and other family business settlements, Kh. Ali Mohammad Baba, by his great business acumen and vast experience gained during the course of time, made his business to grow and reach at a stage comparable to any big business in the state of Jammu and Kashmir. Carried under the name and style of “Ali Mohammad Baba & Sons”, his business undoubtedly became a most reputed firm as dealers in electric goods and contractors.

Due to his unrivalled planning and prudent commercial policy, the firm also got associated with giant business houses like Philips, Legrand, Havells, Crompton Greaves and other major Electrical Companies.

Ajaz Ahmad Baba
Mr. Ajaz Ahmad Baba is the eldest son of Kh. Ali Mohammad Baba. After having his graduation he joined his father’s business in 1975. Mr. Ajaz Ahmad Baba very early lent a very useful hand to his father in expanding his business.

With Mr. Ajaz Ahmad Baba joining the business, the firm “Ali Mohammad Baba & Sons” opened one more branch office at Hari Singh High Street, a famous trading locality of the State. A skillful salesman, Mr. Ajaz Ahmad Baba expanded the business in a way which every person having link with the electric goods trade acclaims with wide respect.

He heads the Trading vertical of the business. His farsighted vision in investing in real estate has ensured Alba a very strong position in Retail Space. This has helped Alba to plan significantly into the retail Sector.

Manzoor Ahmad Baba
Mr. Manzoor Ahmad Baba is the second son of Kh. Ali Mohammad Baba. Soon after completing his graduation Mr. Manzoor Ahmad Baba joined his family business. He joined at a time when the business was tremendously expanding in all spheres and activities. More expansion meant more control and an elaborate Management wit.

He leads the Contracting Division of Ali Mohammad Baba & Sons. He is the brain behind bagging prestigious contracts for the firm like Electrification of Sher-i-Kashmir Institute of Medical Sciences Kashmir, First Street Lighting of Dal Lake in Srinagar, 33KV substations & overhead lines and many more.

He has been instrumental in timely completion of major projects of IRCON, National Hydro Power Corporation, Jammu & Kashmir Power Development Department and other important government and private organizations.

Nisar Ahmad Baba
Mr. Nisar Ahmad Baba is the youngest son of Kh. Ali Mohammad Baba. Mr. Nisar Ahmad Baba did his post graduation in Commerce. A person who had keen interest to diversify the family business into manufacturing and production, he was instrumental in manufacturing the first 10000 kVA Power Transformer of the valley. After the making a stable position in manufacturing large transformers, he has diligently diversified in manufacturing of Electrical Panels, Wires & Cables, PVC Pipes and Voltage Stabilizers. His keen acumen to understand the changing outside world has helped Alba grow significantly over the years.

Mr. Nisar Ahmad Baba is the man behind the presence of Alba manufactured products. Though Alba has won countless accolades, Mr. Nisar Ahmad Baba has made his state proud when he received the National Award for his transformer manufacturing unit. He was awarded another National award in 2014.

He has also featured in the Cover Story of December 2012 Business Today Magazine “Five Kashmiris the world should Know”. He is the active member of CII and J&K Chamber for Commerce and Industries. He is invited by prestigious institutions to deliver lectures on Entrepreneurship and quality.

Aadil Ahmad Baba
The first of the second generation of Baba’s joining the family business, Mr Aadil Ahmad Baba after studying Business Management worked with FoodWorld Supermarkets, a subsidiary of Hong Kong based Retail giant Dairy farm International. He has also worked with Central Power Research Institute (CPRI) Bangalore after completing his Electrical Engineering.

Apart from heading the Retail Expansion Program of Alba, Mr. Aadil A. Baba handles a part of the distribution vertical as well. He has been instrumental in launching Alba Homestyle & ZOOL – The Lighting Store. Alba Supermart, The Biggest supermarket of Kashmir is launched under his supervision.

He is effectively engaged in stream lining the Business processes through technological advancements.