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Then & Now

Way back in 1949, when electrification in Kashmir valley was fast expanding, our Founder Mr. Ali Mohammad Baba foresaw his future in the Electrical Field. He started electrical trading and contracting with the firm "Ali Mohammad Baba & Sons". For the quality products brought to the door-steps of all the customers, the firm right from its inception collaborated with the best electrical companies in India. The Firm simultaneously earned a good name in Projects which included Supply, Installation Testing & Commissioning of Electrical Substations, DG sets, Laying of Overhead lines, Internal & Outdoor Lighting and Electrification, the name of this firm since then became synonymous with people of J&K.

In 1997, the organization further diversified in the electrical field and came up with its new venture "ALBA" to manufacture power and distribution transformers. The unit has a capacity ranging from distribution transformers of 16kVA to power transformers of 20000 kVA and instrumentation transformers of 11KV to 33KV grade. We recently rebuilt a massive 132KV, 20 MVA transformers for the Power Development Department. In India, only six to seven organizations make such a heavy lot. The whole manufacturing range is type tested from leading laboratories like CPRI & ERDA. Alba further expanded into manufacturing of Wires and Cables and PVC Conduit Pipes. Alba also became the first and the only BIS approved (ISI marked) manufacturer in Kashmir.

Since 2011, the company expanded its presence in the retail sector apart from its conventional Electric Retail trade. Under this expansion the first Exclusive Home Appliance store by the name of "ALBA Homestyle" was started. The store has the best brands under its tree like PHILIPS for Small Appliances, IFB for Large Appliances and Crompton Greaves for Fans. The Store was inaugurated on September 2011. Another Store for Exclusive Lighting was opened in July 2014 under the Name of "ZOOL - The Lighting Store" (Zool means Lighting in Kashmiri). For ZOOL, the company has tied up with PHILIPS, JAQUAR, GLOWMAC, ABBA, DIYAS & MANTRA. Both the stores have created their own space and are performing well above expectations in their individual capacities.

In Distribution Sector, the company continuously monitors the market and is always interested to partner with companies who not only commit quality but are also ready to provide their full support for complete success in the market. Since 2011, the company has effectively broadened its categories by adding Crompton Greaves Fans in its distribution portfolio, we added MOTWANE to cater to the needs of meter category, Hager for switchgear and protection. Simultaneously we introduced Automatic Electric (AE) meters and stabilizers in to our portfolio.

The company further intends to strengthen its retail wing by diversifying into Supermarkets, opening varied standalone Retail shops. As far as strengthening our Distribution Division is concerned, we are continuously partnering with world class brands to give the best to our customers.